B J SANDIFORD

Coach, Author and
Motivational Speaker

B J SANDIFORD Coach, Author and Motivational SpeakerB J SANDIFORD Coach, Author and Motivational SpeakerB J SANDIFORD Coach, Author and Motivational Speaker
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    • Home
    • About Me
    • Thrive Forward Coaching
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    • Book A Call

B J SANDIFORD

Coach, Author and
Motivational Speaker

B J SANDIFORD Coach, Author and Motivational SpeakerB J SANDIFORD Coach, Author and Motivational SpeakerB J SANDIFORD Coach, Author and Motivational Speaker
  • Home
  • About Me
  • Thrive Forward Coaching
  • Career Compass
  • Blog
  • Book A Call

About Me- BJ Sandiford

Clarity. Confidence. Sustainability

I help mid-career professionals find clarity, rebuild confidence and take the steps they’ve been putting off.


I don’t just help people set goals.
I help them think differently, see themselves clearly and create careers that feel aligned, meaningful and sustainable.


As an ICF-certified coach, I specialise in helping mid-career professionals (aged 30–55) who are tired of feeling stuck, overwhelmed or burnt out and ready to step into a new chapter of work and identity.


Most of the people I work with know something needs to change…
they just don’t know where to begin.

Thrive Forward Coaching is the space where we figure that out—together.


What Makes My Coaching Different?


Tailored, Not Templated

Your career story, your pressures, your strengths and your hopes matter.
Every session is built around your reality not a one-size-fits-all model.


Clarity + Direction

I help you cut through the noise in your head, understand what’s genuinely driving your dissatisfaction, and get clear about what you want next.

This isn’t vague reflection.
This is structured, practical clarity you can actually act on.


The Audacity Method™

My signature method helps you build the self-trust, confidence and mindset needed to make decisions you’ve been avoiding.

Career change isn’t just strategic—it’s emotional.
We work through both.


Sustainable Success

No burnout.
No guilt.
No sacrificing your wellbeing to achieve progress.

We build habits and thinking patterns that help you thrive long-term, not just survive the next few months.


Support + Accountability That Moves You Forward

I’ll challenge you when you doubt yourself, support you when things feel heavy, and keep you moving when old habits try to pull you back.

You don’t do this alone.


Who I Work With

My clients are mid-career professionals who:

  • feel stretched, stuck or unsure about their next step
     
  • know they’ve outgrown their current role or career
     
  • want clarity about what to do next
     
  • are tired of overthinking and trying to figure it out alone
     
  • want accountability, structure and support
     
  • refuse to accept burnout as the price of success
     
  • want to feel confident, purposeful and aligned again
     

They’re not looking for quick fixes.
They’re looking for a clearer direction one that finally makes sense for where they are in life.


How Clients Describe This Work

Transformational.
Grounding.
Eye-opening.
Confidence-building.
A return to themselves.

They report:

  • clearer thinking
     
  • stronger boundaries
     
  • renewed confidence
     
  • braver, better decisions
     
  • a deeper sense of identity
     
  • clarity about their next career chapter
     
  • the courage to make changes they’ve avoided for years
     

This isn’t surface-level coaching.
It’s real change.


If You’re Ready for Your Next Chapter… Let’s Talk

Whether you want to change roles, change direction or rethink your entire career, you don’t have to navigate it alone.


Book a Discovery Call
Let’s explore where you are, what you want and how Thrive Forward Coaching can help you get there.




Contact me for a discovery call

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